Krum Cold Brew

A Morning Routine with the Krum Club

A Morning Routine with the Krum Club
With over 50 bloggers and influencers, the Krum Club is an authentic digital community of cold brew enthusiasts who take pride in sharing wellness, fashion, beauty, and food with their audience on Instagram and TikTok. Members of the Krum Club love engaging with Team Krum and creating content surrounding the Krum Cold Brew process, coffee recipes, and their morning routines. Team Krum especially enjoys their Instagram Reels featuring satisfying pours, creamy swirls, and calming sounds. The Krum Club is lucky enough to sample Krum Cold Brew packets and merch while having the opportunity to meet the team and interact with other digital creators in their niche, fostering a community of like-minded creatives. To shine a light on this wonderful community, I interviewed members with a few questions regarding their daily routine with Krum Cold Brew. 
 
@staceydasilva_ 
1. What is your morning routine like?
I love early mornings and getting my day started when it feels like the rest of the world is fast asleep. Slow, peaceful mornings are the way to go. Starting with sweet kitty cuddles and lighting beautifully scented candles. Soaking up some sun as I open up the blinds to welcome in sunshine is a major key to fuel me. I'm not one who relies on coffee to fuel me because of my anxiety, but I enjoy treating myself to a cup here and there. Krum coffee is the tastiest treat when I'm in the mood for a nice cup of coffee. After a sweet, or savory, breakfast I head on into the bathroom to brush my teeth and do my morning skincare routine. I then like to journal a bit before I start my day. After getting my thoughts down on paper, I start my day with any classes or internship work that needs to be done for the day! My mornings change from time to time, depending on how I'm feeling but that's about it!
 2. What gets you excited to start the day? 
During the weekdays, I'm not always so eager to start my day being that I'm usually swamped with schoolwork. I'm usually eager to start my day when I know it'll be a day filled with mini adventures. A day I can get outside is a day I want to start immediately. I love being able to step outside for some fresh air and with Spring in full bloom and the sun sharing it's warm rays at last, I am excited to plan safe morning moments outside appreciating nature to the fullest. 
 3. How do you incorporate Krum Cold Brew into your morning routine? 
I incorporate Krum's Cold Brew into my morning routine as a cup that will follow me around all morning. I love taking my coffee around the house as I get my day started. While I clean, do skincare, make my bed ... Krum's Cold Brew follows me as I go. 
 4. What's your go-to cold brew recipe?
A new recipe I've been obsessed with has been a banana milk coffee. Here's the recipe:
First prepare Krum's cold brew the night before so that it's ready in the morning. To get started, blend 1 banana and coconut milk (add enough to make it liquid). Pour it in with as much coffee as you like and add in as much sugar as you usually take with your coffee. It's a simple recipe but adds a new taste and something different and I've been loving it! 
 5. How do you remain productive throughout the day?
I spend a lot of time on my computer so breaks are ESSENTIAL. I usually take a few mins to do something else like journal, knit, walk around and stretch, or stop to eat. 
 6. What do you enjoy most about the Krum Club? Why should other creators join?
I love how engaging the community is! I love that people within the brand reach out to the creators and incorporate them throughout their content. This is definitely a feature other creators would also enjoy. 
 
@linyanwenes
1. What is your morning routine like? 
I like to keep it super short and simple, so I can actually stick to it! I always make my bed, journal, have a cup of Krum, do my skincare, and then try to squeeze in a short walk before starting my 9-5 work day.
2. What gets you excited to start the day?
I am always excited to start the day after writing in my 5 minute journal. It really helps me focus on the positive in my life and reminds me that I have so much to be thankful for. This makes me excited to start the day knowing I can fulfill my goals and enjoy the company of those around me.
3. How do you incorporate Krum Cold Brew into your morning routine? 
A cup of coffee is always a MUST for me. It gets me going! I love Krum in these warm months because it's so refreshing and gives me the energy I need to take on the day! I like to drink my cold brew when I'm journaling or just having a moment on the couch before starting my workday.
4. What’s your go-to cold brew recipe?
 Krum is my cold brew recipe! I like my cold brew strong, so I always brew my Krum the night before and leave it in the fridge for 12+ hours. I like to add a splash of oat milk and sometimes a little bit of creamer.
5. How do you remain productive throughout the day? 
I remain productive by breaking my day into 45 minute chunks. So I'll work for 45 min and then allow myself a 15 minute break to do whatever I want. I'll try to get most of my important work done earlier in the day because I know after lunch that my motivation goes way down.
6. What do you enjoy most about the Krum Club? Why should other creators join? 
I love the sense of community and passion for such a great cold brew product! Other creators should join to get their caffeine buzz on and meet some great gals!
@sylv.x 
1. What is your morning routine like? 
To be honest, my morning routine is not exemplary because I am such a night owl. I'll usually wake up around 10 or 11am and make myself coffee whether that's a pour over or a cold brew I prepared the night before! I'll often make myself a breakfast burrito and watch some Youtube while I eat. Then I take a shower, do my skincare, and start doing my work for the day.
2. What gets you excited to start the day? 
It can be something as simple as an exciting new flavor of creamer, a package I'm excited for, or a special thing I've planned for myself that day (thrifting, visiting an art museum, painting, or reading in the sunshine).
3. How do you incorporate Krum Cold Brew into your morning routine?
I love a good cup of cold brew, coffee in any form is an absolute necessity for me, but when it's Krum Cold Brew it feels like I have an especially lovely day ahead.
4. What’s your go-to cold brew recipe? 
I keep it pretty simple, I love a splash of Chobani Oat (plain, extra creamy) with a bit of a flavored almond creamer to keep things interesting. Right now I have a sweet cream flavor on the rotation.
5. How do you remain productive throughout the day?
I jump between tasks so I don't get bored or unmotivated! I do freelance social media work, so I manage a few social media accounts. Throughout the day I'll switch tasks between different clients, but if I really need a reset I'll take a quick trip to the thrift store, art store, or park to have a little brain break.
6. What do you enjoy most about the Krum Club? Why should other creators join?
Krum Club is such a fun community, and anyone who loves cold brew would love Krum!
@katmstephens 
1. What is your morning routine like? 
My mornings are centered around intentional self-care. Everything I do has some purpose, whether it is to wake up my skin, mind, or body! I try my best to start my day screen-free so I don't get caught scrolling mindlessly first thing- it just doesn't feel good consuming so much so soon. Right after waking up, I then move to my vanity, where I spend at least 10 minutes prepping my skin.
While doing my morning skincare routine, I love listening to music or a light-hearted podcast. It just raises the good vibes of my morning. I even love popping open my window to listen to the birds & let ALL the light in because my room gets such a stunning view of the sunrise! 
Watching the sun cast across my walls is possibly my favorite part. I just love waking up to sunshine on my bed & my puppy loves to watch the birds. It's a good moment. While I take it all in, I sip some water & drink my FIRST cup of coffee. This is just a quick Keurig brew to get me started... I save the best stuff for last (aka Krum). 
After I prep my skin & get a little boost, I feed Calla Lily (my puppy), then we head straight to the local nature trail for a run. The crisp morning air & starting my day in nature is also such a refreshing feeling. I definitely recommend getting outside in the mornings & just being present. 
When we get home, my routine is moved into the kitchen. I take my daily supplements & begin making my breakfast! Which is always either a loaded oat bowl or topped toast, with a side of KRUM! My breakfasts are tasty, and I always enjoy them while planning my day & unapologetically watching New Girl for the 1000th time while I check emails! Doing a little work during breakfast just makes me feel 'put together.' Which helps me set some goals for how I want my day to look!
2. What gets you excited to start the day?
 I freaking love my whole routine. It is what gets me out of bed in the morning. But, if I had to choose, what gets me excited to start the day is just thinking of all the things I CAN do with my day. I know it sounds cheesy, but I like leaving my day up to the universe. I, of course, have priorities like project deadlines & such, but how and when I do them is left up to the state of flow I am in. Having this mindset helps me not dread my work. Instead, it helps me look forward to all the opportunities I have to make my day a good one filled with the things I love to do most.
3. How do you incorporate Krum Cold Brew into your morning routine? 
My Krum cold brew is like the go-button for my day. I always drink it after my breakfast while I am starting to get to work. What I love most is that there is no thinking involved. I always drive to Starbucks for my cold brews, but now I can just walk to the fridge, grab my glass jar, and keep my day moving forward. It's like a cold brew on tap & I love that!
4. What’s your go-to cold brew recipe?
 I'm super boring when it comes to coffee! I'm all about that “less is more” life, so my Krum is always paired with almond milk & stevia. I do have a little trick for getting a frothy brew that is also 100% zero waste!
When I set up my Krum the night before in my glass jar, I add one cup of almonds & 4 cups of water to my blender. So, when I get up, I have not just cold brew ready, but also almond milk. All I have to do is press a button, have the almonds & water blend for about 3 minutes, and strain it into a pitcher. Then, I use that SAME blender and add my Krum cold brew with some stevia, and I pulse it like 3-5 times to give it a nice froth. Pour it over ice with a 1/4 cup of almond milk, and I have a creamy glass of cold brew that tastes like it just came from an upscale coffee shop! I know it sounds complicated, but trust me, it only takes like 10 minutes, plus cleaning, and you only have to make the almond milk like once a week! This way you save money & produce less waste. I found this is the best way to feed my coffee habit! 
5. How do you remain productive throughout the day? 
Productivity varies for me day by day. Some days I am getting my to-do list and more done, while others, all I want to do is just chill. I try my best to listen to my intuition because forcing work never turns out well for me, as it is never my best work. But, if I really need to get products shot or content created on unmotivated days, I don't overload my plate & break up my tasks.
Also, I am a HUGE advocate for adaptogens! They are natural regulators for helping improve energy, mood, and focus. If you don't have any adaptogenic supplements on hand, a quick way to get fired up is to practice visualization; sit back, relax, and visualize yourself completing the task as your higher (most energetically aligned & motivated) self. Take note of feelings, surroundings, actions, or anything that you can replicate in reality. This helps me 99.9% of the time to release stress & complete the task on hand most proactively.
6. What do you enjoy most about the Krum Club? Why should others join? 
I've never been so involved with a brand before; I actually feel that I am a part of it! Lots of brands today see influencers and creators as billboards- trying to get more than they give. But Krum actually values our creativity & communities. This is why being a member of the Krum Club is the best! They are genuinely redefining everything from cold brew to collaborating. This digital space is hard, and that is an understatement. But, from our first virtual meetup, I knew Krum was like my own personal cheer squad- so I'll be theirs too!
 
@tyrahdae 
1. What is your morning routine like?
I tend to be a bit forgetful if I have an early start to my morning, so I like to set out my outfit the night before! That way, I can get up and quickly get dressed without having to think about the look I want to put together for that day. Next, I go through my skincare routine, brush my teeth, do my hair, put on a little bit of makeup, and I'm set! Once those basic steps of my routine are out of the way, it's time for me to make coffee (aka, my favorite part).
2. What gets you excited to start the day?
Carving out time to sit down, enjoy my breakfast, and read a book helps me to center myself before the day starts. I love having this time in the morning because I'm not yet distracted by social media or worried about everything I have to get done that day, I'm truly just in the moment.
3. How do you incorporate Krum Cold Brew into your morning routine?
With the weather starting to warm up, I have been preparing steeped jars of Krum Cold Brew in my fridge for me to easily reach for and drink the following morning. Krum makes it so easy for me to get my cold brew fix and it saves so much time when I'm getting ready for work!
4. What’s your go-to cold brew recipe?
Cold brew is already so delicious on its own, so I tend to add a little splash of my favorite creamer (Nutpods, for those who are curious!) and drink it just like that! If I need a hint of sweetness, I will mix in some of my favorite local honey.
5. How do you remain productive throughout the day?
To be honest, coffee often gets me through my day! Cold brew keeps me energized and doesn't make me jittery, so I like having it accessible to enjoy if I need a midday pick-me-up. Other than that, I really value taking healthy breaks that allow me to recharge and refocus on what lays ahead for my day.
6. What do you enjoy most about the Krum Club? Why should other creators join?
There are so many special things about Krum and the Krum Club. Krum's values are very intentional and you can tell they truly appreciate their creators. You are opened up to fun, new opportunities when you're a part of Krum Club and can utilize your voice, style, and ideas in different ways. All in all, if you love cold brew, creating content, and supporting small businesses, you're in the right place!
 
@oliviaamarrone
1. What is your morning routine like? 
I usually wake up around 7:00 am, freshen up, get dressed, and have breakfast before starting work for the day. I also either read one of my books or scroll through Instagram.
2. What gets you excited to start the day? 
Having an outfit styled that I'm excited to wear and sunny mornings.
3. How do you incorporate Krum Cold Brew into your morning routine? 
While I prepare my breakfast I also prepare my Krum Cold Brew and sip it while eating and doing my makeup.
4. What’s your go-to cold brew recipe? 
Just Krum cold brew with vanilla creamer!
5. How do you remain productive throughout the day? 
By making a daily "to-do" list and keeping track of all the tasks I complete.
6. What do you enjoy most about the Krum Club? Why should other creators join? 
I love how the Krum Club is creating an online community for cold brew lovers and the coffee industry as a whole, it's so cutting edge! Other creators should join because it's a space to create aesthetically pleasing coffee content and share your love of coffee/cold brew with fellow enthusiasts!